Copy Writing Company | What Your Website Says About Your Brand!

In this age clients are basing their purchase and hiring decisions prior to ever meeting you or shopping in your store front. They are doing this by browsing your social media and visiting your website. Clients want to get a feel of what your company is all about, how you can benefit them, and what you stand for and they can learn all of this from the comfort of their beds on their computers or phones. Your website is the new first impression, that you should treat just as important as when you meet someone for the first time in person. We have some key tips on how to make sure your website speak wonders on your behalf to gain the interest and trust of your future clients, before they meet you! 

When a client clicks on your website, what do you want them to see, feel, and think? This is the aesthetic of your website and it should match your company branding. It is important that you keep this element in mind as you redesign your website as it will guide your color palette, images you use, and the overall flow.

You want clients to see who you are as soon as they reach your homepage. Make sure it speaks true to your mission and the experience your clients should expect when using your services or purchasing from you. Add your favorite quote, branding message, or a friendly about us section so your clients can get to know you!  

The flow of your website should be neat and easy to use. Focus on elements that keep your visitors engaged and interested but not so much that they feel overwhelmed with text and images. Use colors and tones that contrast well with each other and are pleasing to the eye. Pick fonts and images that match your company’s style and brand. Also make sure there is balance and consistency throughout your website on each page and when viewed with different devices, this will help show that your company is professional and attentive to detail. It’s the little things that count.

Until next time!

XO,
The 530 & Co.